whitmanemorson.com
TORONTO
847 Adelaide St. W.
Toronto, ON M6J 3X1
+1 416 432 9690
Photo: To those in NYC… We are super excited to have collaborated with Arts Brookfield to create the... http://t.co/Jx7J0dO6by May 08
Recent Projects - View All
Newark Educators’ Community Charter School
—Located in Newark, New Jersey, the Newark Educators’ Community Charter School helps disadvantaged children realize their potential.
ALRT
—ALR Technologies, a healthcare and technology company based in Richmond, Virginia, has developed a range of groundbreaking medication reminder systems.
Allied: Refresh
—Allied is a leading Canadian Real Estate Income Trust, which owns and manages architecturally significant buildings across the country.
606 R&D
—Located in Prospect Heights, Brooklyn, 606 R&D is an unfussy neigbourhood restaurant, which serves comfort food classics with inventive twists.
Approach
Whitman Emorson is a boutique creative consultancy focused on strategic communication. We work closely with our clients to help them understand their core strengths and values, and to express themselves in compelling and powerful ways.
We apply a research-based, interdisciplinary approach to building communication strategies, always starting with a rigorous analysis of our clients’ capacities and objectives. We believe that strategic communication and design should go beyond logos and websites to touch virtually every aspect of a brand’s business. We unite big-picture thinking with meticulous, detail-oriented execution, working to translate our clients’ business objectives into purposeful and engaging design-driven solutions.
WE was founded in New York in 2010 by Whitney Geller and Yasemin Emory as a small-scale alternative to conventional agencies; soon after, Benjamin Leszcz joined the team. Our first clients included the restaurants 606 R&D and the Fulton Stall Market, and the Newark Educators’ Community Charter School, for whom we offered a broad strategic vision, ranging from a new visual identity
to a revised mission statement. Since then, we have relocated our offices to Toronto and expanded our client roster to include other restaurants (The Smile) and retailers (Red Canoe; Lily Ka), as well as the financial advisory service, Private Practice; the healthcare technology company, ALRT; and the Chinese business newspaper, International Outlook.
Presently, we are working with Brookfield Office Properties, contributing to the creative direction of Ideas City, a biennial festival exploring the future of urbanism, and New Fish City, the company’s soon-to-launch food and culture festival. We are also expanding our relationship with Allied Properties REIT, a Canadian commercial real estate company, launching the groundbreaking corporate social responsibility program, Make Room for the Arts, as well as the arts and creativity magazine, Block.
We specialize in:
- Brand & Identity Strategy
- Branded Content
- Corporate Social Responsibility Strategy
- Custom Publishing
- Environmental Design
- Exhibition Curation
- Intelligence & Trend Reports
- Non-Profit Work
- Packaging Design
- Print Design
- Research & Visioning
- Website Design
- Workshop Facilitation
- View All ›
People
Whitman Emorson’s core team comprises three partners and a small group of talented designers. We also draw on a broad, global network of collaborators – including photographers, illustrators, curators, editors, web developers, interior designers and architects – as projects require.
After completing degrees at McGill University and the University of Warwick, Whitney Geller joined Bruce Mau Design, a creative agency distinguished by its interdisciplinary, socially conscious approach to design. Working for BMD in her hometown of Toronto, as well as Chicago and New York City, Geller focused on research and strategic design for a range of global brands, including MTV, Coca-Cola, The Mayo Clinic and the Oprah Winfrey Network. In 2010, she co-founded Whitman Emorson.
Toronto native Yasemin Emory started her career at Martha Stewart Living Omnimedia in New York City, where she was the associate art director of the special projects group with a specific focus on book and editorial design. In 2010, Emory, who is a graduate of both McGill University and Parsons School of Design, joined the New York branding agency CO-OP, where she worked on a range of prominent real estate developments. In 2010, she co-founded Whitman Emorson.
Ben Leszcz started his career in publishing, and he has worked as an editor and writer for The Globe and Mail, enRoute, Details and Bon Appétit. After co-founding the online men’s magazine, DailyXY, he consulted on communication strategies with Google, Urban Outfitters and ESPA. In London, UK, at the creative agency Winkreative, he worked with such clients as Hermès, Porter Airlines and Hong Kong’s Swire Properties. In 2012, he joined Whitman Emorson as a partner.
Work
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TRANSported
—Featuring interactive art projects inside two 20-foot shipping containers, TRANSported is part of Ideas City, a biennial festival in New York.
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Darling & Ninth
—Darling & Ninth is a premium maternity concierge service, which offers a range of services to pregnant women and new mothers.
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Fulton Stall Market
—The Fulton Stall Market is home to farmers, artisanal food makers and artists who serve the needs of the surrounding community.
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606 R&D
—Located in Prospect Heights, Brooklyn, 606 R&D is an unfussy neigbourhood restaurant, which serves comfort food classics with inventive twists.
