Brand Strategy Art Direction Identity Design
Toronto / Jones Brown is a Canadian insurance brokerage and strategic consultancy with offices in Toronto, Calgary and Vancouver. In 2015, following a management-led buyout of the firm, Jones Brown hired WE to create a new visual and verbal language for the brand with the aim of aligning employees—and other stakeholders—around a new vision for the company. After a series of interviews, WE identified key insights into the company’s values and vision, and then translated those into a new communications strategy for the brand. Upon receiving buy-in from stakeholders, WE designed a new visual identity and brand system, informed by Jones Brown’s commitment to offering clients tailored, innovative solutions. The identity was then applied to a range of collateral, including stationary and marketing materials.