Brand Strategy Visual Identity Design Art Direction Web Design
Toronto / “Workwear with a point of view” is the promise of Grayes, a Toronto-based women’s clothing company founded by Stephanie Ray in 2016. Inspired by her own challenges finding a fashionable yet affordable office-friendly wardrobe while in law school, Ray embarked on a mission to create a line of essentials that offer an equal mix of confidence and comfort. After a soft-launch in 2016, Grayes’ engaged WE in 2017 to relaunch the brand and its digital presence, including the e-commerce site, grayes.com, that is the heart of the business. WE developed a new visual system aimed at a more sophisticated and professionally established demographic than Grayes had initially targeted, rolling out a communications system designed to offer a consistent and immersive consumer experience.
- Carlyle Ruth Corey Ng Miriam Zittell