Brand Strategy Visual Identity Design Workshop Facilitation Web Design
Newark, New Jersey / The Newark Educators’ Community Charter School is a charter school that subsists on a blend of state funding and private donations. The school engaged WE to create a communications strategy to catalyze donors, while also unifying parents, students, teachers, administrators and board members. Following extensive stakeholder interviews, workshops and an analysis of the competitive landscape, WE articulated a vision for NECCS that emphasized its position as a progressive, independent school, committed to flexible teaching methods and a range of learning outcomes. Rooted in this position, WE conceived a communications strategy, executing a new visual identity and brand standards, as well as a range of materials including a website, brochure, stationery and uniforms. In addition, WE created a new mission statement, as well as a tagline that underlined the school’s core intent: Learning for All.