Package Design Web Design

New York / The Smile is a cozy, Mediterranean-inspired café and restaurant in Manhattan’s Noho neighbourhood. After opening in 2009, the restaurant quickly became a favourite for the local art and fashion scene, host to lively communal meals and buzzy parties. In 2012, WE collaborated with the Smile to produce a range of visual communication materials, and to support the launch of its spin-off brand, Smile-to-Go. Working with the Smile's existing visual system, Whitman Emorson extended the brand's familiar but idiosyncratic visual system across a range of touchpoint. With a focus on clarity and consistency, WE produced a series of menus; packaging for Smile-to-Go's takeout offering and juices; and websites for each of the properties.