Brand Strategy Visual Identity Illustration Marketing & Campaign Collateral Web Design Photography Art Direction Copywriting Signage & Wayfinding

Tricon Residential’s portfolio of rental properties in Toronto is diverse in their geographies and audiences—but all offer elevated amenities and services, “reimagining rental living” for the next gen. WE works with Tricon, as a strategic and creative partner, to best position each property according to its distinct qualities and features, to stand apart in the crowd. Tricon’s fourth development to market, The Ivy—located steps from Yonge & Bloor, and targeting Gen Z and students—offers eclectic interiors, a roof top pool and community-related programming and perks. WE helped position the property, developed key messaging, a visual identity and a youthful and fresh illustration style that expressed its unique value proposition. It’s a vibe.