Whitman Emorson is a Toronto-based design studio. We solve complex problems with a human touch. Clients become partners – creative collaborators in a process rooted in research, strategy and critical thinking. We’re a team of designers, strategists, writers, editors and creative thinkers bound by the desire to produce thoughtful and responsive work. We work across sectors and geographies to deliver innovative solutions; communication strategies, brand and visual identities, packaging, signage, books, magazines, exhibitions and more.

  • Whitney Geller & Yasemin Emory Whitney Geller & Yasemin Emory Partners
  • Whitman Emorson was founded by Whitney and Yasemin – long time friends and creative collaborators – in New York in 2011. As entrepreneurial self-starters, they’re driven by the idea that design should support a multiplicity of voices and set out to create a studio to pursue projects of value. Their desire to produce good work and create meaning in the world underpins the studio’s approach and collaborative culture.

  • Berkeley Poole Berkeley Poole Creative Director

    Berkeley brings over ten years of creative direction and design experience, with a focus on large scale brand development. She joins WE after building a portfolio of cannabis brands at Tokyo Smoke as VP & Creative Director. Previously, she held roles at Barneys New York, Laird & Partners and Visionaire, working on brands ranging from Karl Lagerfeld to Calvin Klein, Ace Hill to SSENSE.

  • Kristin Germain O'Donnell Kristin Germain O'Donnell Senior Account Director

    Kristin is a creative services management professional with over a decade of experience in leading creative projects within brand, communications and marketing. As a passionate advocate for the power of design, she believes that good design can propel businesses. Kristin brings a globally informed viewpoint gained from working with some of the world’s leading brands in a career that has encompassed both the UK and Canada.

  • Fredo Zavarella Fredo Zavarella Account Director

    After studying psychology and consumer behaviour, Fredo launched his career as an account services professional, working at various design and advertising agencies including Sid Lee. With a background in web and visual identity projects for a suite of global brands, he’s interested in the power of design to stand the test of time. At Whitman Emorson, Fredo manages both people and projects, as relationships are essential to the work we do. At the end of the day, you might find him enjoying a home-brewed beer; we’re anticipating his wider product release any day now.

  • Kristina Ljubanovic Kristina Ljubanovic Strategy Director

    A longtime Whitman Emorson collaborator, focusing on everything from brand visions to wayfinding to magazine writing, Kristina joined as strategy director in 2018. Guided by empathy and her journalistic instincts, she leads the studio’s strategic approach to problem solving. Kristina trained as an architect and journalist, and she continues to teach at George Brown College’s School of Design and write for The Globe and Mail, where she contributed a weekly interior design column for several years.

  • Casey Hinton Casey Hinton Design Strategist

    Casey has a background in the arts and worked in international relations, researching, writing and developing strategies and partnerships while traveling the globe. Her master’s in Interdisciplinary Design Strategies helped her hone her systems thinking and futurist approach to creative problem solving. She maintains a creative practice as a jewellery designer outside of her work at WE.

  • Laura Soper Laura Soper Senior Designer

    Laura studied fashion design and graphic design, and worked at Sid Lee, before joining Whitman Emorson in 2018. At WE, she creates smart, beautiful visual identities for culturally significant clients like the One of a Kind show and SeeChange. She’s a mean illustrator and climbs rocks in her spare time.

  • Julie-Rose Pagnotta Julie-Rose Pagnotta Designer

    JR studied psychology, visual art and finally graphic design before joining Whitman Emorson. She brings her critical, systematic and creative thinking to bear on projects like Arts Brookfield event materials. JR says every design challenge is like a “puzzle that requires a clever and meaningful solution” with the potential to change human behaviour.

  • Emmi Ojansivu Emmi Ojansivu Designer

    Originally from Finland, Emmi studied fashion before discovering her love of graphic design. After a stint at 358, a creative agency in Helsinki, Emmi landed at Van Der Pop, a female-centric cannabis brand in Toronto. As a member of the WE team, she brings her passion for typography and a bold and graphic style to the table. Emmi loves to tackle meaningful  projects, driven by the belief that design is a tool to amplify important voices. Emmi still dabbles in fashion, making knit-wear; her craft is always an extension of her design practice.

  • Emily Charles Emily Charles Director of Finance

    After leaving a career in public accounting, Emily jumped headfirst into the retail world. She ran and operated her own store for over ten years and launched Fashion Truck Canada, the first mobile retail store in Canada. She brings her strategic approach and wealth of knowledge and experience around all things brand and finance to WE, overseeing financial reporting and strategy, as well as internal controls. When Emily's not problem-solving for us, she's likely obsessing over a true-crime podcast or kickin' it with her family.