Whitman Emorson is a design studio in Toronto. We work closely with our clients to help them understand themselves, communicate effectively and solve complex problems. Our team comprises designers, journalists, editors, producers and strategists, all of whom share an unwavering commitment to research; to collaboration; and to rigorous, creative and critical thinking. We partner with a diverse range of organizations, across sectors and geographies, to deliver communication strategies and visual identities; packaging, signage and way-finding; books, magazines, exhibitions and more.
- Yasemin Emory, Whitney Geller & Benjamin Leszcz Partners
Whitman Emorson is led by Yasemin Emory, Whitney Geller and Ben Leszcz, all of whom work in close collaboration to shape the studio's culture and its work. All three partners play an active and significant role in every project. The partners’ diverse experiences and skills inform the studio's distinctive point-of-view and its working process. Yasemin, a McGill and Parsons graduate, worked previously at the New York design agency CO-OP, and as an art director at Martha Stewart Living Omnimedia. Whitney, a graduate of McGill and the University of Warwick, spent several years at Bruce Mau Design in Toronto, Chicago and New York, working with MTV, Coca-Cola, The Mayo Clinic and the Oprah Winfrey Network. And Ben, who was educated at the University of King’s College and LSE, worked previously as a journalist, contributing to Monocle, Conde Nast Traveler and Bon Appétit, and at Winkreative in London, where he collaborated with Hermès, Porter Airlines and the Government of Thailand. Whitney and Yasemin founded Whitman Emorson in 2011 in New York. Soon after, the pair moved the studio to their hometown of Toronto, and Ben joined as a partner.
Michael Di Leo
Prior to joining Whitman Emorson, Michael worked at Bruce Mau Design, where he led branding projects for global companies like Infiniti, ASICS and Netflix. At WE, Michael applies his incisive judgement and precise thinking to all of the studio’s projects, driven by the conviction that the shape of creative work defines its content.
Maggie launched her career at Photographers Without Borders, travelling to Sumatra, Indonesia to photograph endangered primates. After a stint at Cossette, where she worked with flagship clients like SickKids Foundation and Intact Insurance, Maggie joined WE, where she manages longstanding relationships with clients like Arts Brookfield and Allied Properties REIT.
A longtime Whitman Emorson collaborator, focusing on everything from brand visions to wayfinding to magazine writing, Kristina joined as strategy director in 2018. A trained architect, and former AGO exhibition designer, Kristina teaches at George Brown College’s Institute Without Boundaries and contributes a weekly interior design column to The Globe and Mail.
Whitman Emorson’s design director was born and raised in Lisbon, Portugal, where he studied and practiced design in a way that makes complex ideas simple. Hélio moved to Toronto to join Bruce Mau Design, where he worked on a variety of projects fusing branding, storytelling, interactive and spatial design to create immersive brand experiences. His work is focused on the intersection of art, technology and culture.
Laura studied fashion design and graphic design, and worked at Sid Lee, before joining Whitman Emorson in 2018. At WE, she creates smart, beautiful visual identities for culturally significant clients like the One of a Kind show and Mirvish Village. She’s a mean illustrator and climbs rocks in her spare time, “which feels creative to me,” she says.
Hailing from Strasbourg, France, Jade studied visual art and graphic design before working for Bunch Design in Croatia, and Bruce Mau Design and Concrete, both in Toronto. Jade, who joined Whitman Emorson in 2018, brings a fresh, curious and wildly original approach to her work, whether she's tackling visual identities, posters, packages or environments.
JR studied psychology, visual art and finally graphic design before joining Whitman Emorson. She brings her critical, systematic and creative thinking to bear on projects like Arts Brookfield event materials. JR says every design challenge is like a “puzzle that requires a clever and meaningful solution” with the potential to change human behaviour.
As a production designer at WE, Dee draws on her years of experience and know-how in the fine art of making things happen, from digital modelling for 3D printing to streetcar wraps and subway station takeovers. Dee sweats both the big idea and the details. “Before I create, I think of the process and the media, to avoid any issues moving forward,” she says.