Brand Strategy Visual Identity Illustration Web Design Naming Support & Messaging Art Direction Brand Guidelines

Wrango (then named ‘Clue’), a data and advertising platform, was rapidly scaling up and redefining their mandate as a global tech firm supporting healthcare practitioners. They came to WE at a moment of inflection to support in crafting an actionable purpose and vision, brand architecture, naming and narrative, as well as a visual identity that captures their position, aspiration and differentiators in a complex competitive space. WE delivered an iconic logo and wordmark and a visual and verbal language and web design that conveys Wrango’s ability to seamlessly connect people and data with maestro-level efficiency, unlock insight and enable growth in their clients’ businesses—all in support of their aspiration to create a world where every diagnosis leads to timely and effective treatment.