Brand Strategy Visual Identity Art direction Website Design Print Collateral Digital Collateral
Cavell is a strategic consultancy and insurance brokerage that employs a client-first model and takes business personally. WE collaborated with their team to create an identity that showcases their quiet confidence, earned credibility and expertise in the insurance industry while maintaining a personal tone. Drawing inspiration from mountainous landscapes, specifically Mount Edith Cavell (which Cavell is named after), the system reflects the company’s drive to lead change and propel their clients forward. The brand was applied across various print and digital assets to bring their new look to life.
- Typography: Romie — Margot Lévêque Neue Haas Grotesk — Commercial Type Photography: Andrew Darlington Nikhil Prasad