Brand Strategy Visual Identity Illustration Website Design Art Direction Merchandise Design Social Media Templates
Potentia is—and has always been—a dedicated renewable energy provider. Long before the rise in demand for ESG initiatives and climate change action, they've been shaping the industry and leading the way for future generations. While their solutions and services had evolved over the past decade, their brand values and presence remained static. Recognizing the need to align the brand’s vision and identity with the impact and intention of their work, Potentia turned to WE for a rebrand. The revitalized visual identity proudly showcases the company’s proven track record and underscores its collaborative, community-driven approach to advancing renewable energy solutions. A fresh colour palette and flexible system cater to Potentia’s diverse audiences and project sub-brands while bringing a human touch to a typically utilitarian sector.
- Typefaces: Modern Gothic — All Caps Type Tobias — Displaay Type Foundry
- Illustrations: Adrian Farrow