For more than 25 years, York Heritage Properties has established itself as one of Toronto’s pre-eminent developers and managers focused on the adaptive reuse of historic buildings. Its work on a series of former light-industrial buildings in Toronto’s Liberty Village in the 1990s catalyzed the regeneration of that neighbourhood, which is now among the city’s most vibrant hubs of creative workspaces, condos, restaurants, retail and more. In 2017, York Heritage hired Whitman Emorson to develop an identity that would tie together a group of office buildings, at various stages of regeneration, in the south end of the neighbourhood. WE conceived of a vision for South Liberty, a campus-style environment that promised workers unprecedented flexibility and interconnectivity. WE developed a visual identity system that felt contemporary but tied to the place, with red and grey tones inspired by the buildings’ distinctive red brick- and concrete facades. WE also created a signage and wayfinding plan aimed at creating a unified sense of place throughout the properties, and at helping people navigate the properties intuitively. WE oversaw the installation of the signage in October 2018.