Brand Strategy Visual Identity Packaging
Clover is a wellness brand that crafts functional, therapeutic botanical blends with targeted health benefits, using simple, organic ingredients. They aim to reduce mental and physical stress while helping relieve the most common health ailments so people can live their best lives. Clover is driven by sustainability and authenticity, with ethical business practices and a desire to educate and inform. WE developed a robust visual identity system and packaging design for the launch of this brand and their inaugural products – a series of botanical teas. The brand – one infused with moments of play amongst the sincerity – included illustrative elements and patterns. These graphic moments speak to the natural ingredients in the products, and provide the brand with life and longevity as it grows, flexible and adaptable across applications, supporting their business well into the future.