Workshop Facilitation Brand Strategy Visual Identity
SeeChange is an organization that works with communities to develop people-centred models of care, taking a context-specific approach to tackling urgent health care needs. Their work helps to create tools for communities to manage their own health and well-being. Much of their work takes place in collaboration with Indigenous communities in the North. SeeChange partnered with WE in 2019 to develop a vision and narrative with a strategic underpinning, and a new visual identity system. The brand reflects its Indigenous informed values and roots – it’s flexibility allows it to stand alone, or pair with a partner organization. Reflected across everything from a website to print collateral to swag, their look and feel is both friendly and universal, as well as urgent and timely. Building from the ground up, the identity provides institutional clout without undermining their disruptive power.
- Photos by Stephen Gorman www.stephengorman.com