Brand Strategy Visual Identity Design Web Design Branded Content

Toronto / Crumb is a food and lifestyle brand centred on the Canadian restaurateur, author and television personality, Devin Connell. Crumb’s website, thisiscrumb.com, focuses on easy, straightforward recipes, among many other aspects of a family life well-lived, from travel and restaurants to style, decor and entertaining. Connell partnered with WE in 2017 to develop a vision, name, identity, website and editorial platform for the brand. WE worked closely with Connell to refine her vision, creating a verbal and visual language that feels playful but refined, and characterized by an easy-going sense of joy and authenticity made evident through bold colours, sophisticated type treatments and hand-drawn visual elements. WE also developed the editorial vision for the site and supported its initial execution.