Naming Brand Positioning Visual Identity Illustration Packaging Design Social Media Strategy

Longtime collaborators and food entrepreneurs Lauren Levy and Devin Connell were launching a new cookie brittle meant to appeal to both adults and kids—anyone seeking comfort food and snacking joy. WE came on board during product development to give a name, tone and visual identity to the oddly delicious and addictive snack, and to apply the look and feel to packaging and merchandise. In a collaborative naming workshop (not to mention a slew of test and home kitchens), Odd Cookie was born. WE created a sweetly nostalgic and visually tantalizing identity, an illustrated brand mascot in the form of ‘Oddrey,’ plus a social media strategy to bring it all to life. Odd Cookie is available in three flavours (and colourways), Original, Chocolate Chip and Cosmic Brownie.