The James: A Landmark in its Making
The James A Landmark in its Making

Brand Strategy Visual Identity Art Direction Marketing & Campaign Collateral Merchandise Web Design Art Direction Copywriting Support

Tricon’s The James is world-class in all regards. It’s the first residential building in North America by acclaimed Danish architects COBE. It’s located in stately Rosedale, with unobstructed views over the old-growth tree canopy of Toronto’s most storied neighbourhood. And it has all the flourishes and conveniences you’d expect from a landmark building of its kind. As Tricon’s creative partner, WE was charged with positioning the project within Toronto’s high-end rental landscape and for a discerning and sophisticated audience. WE developed an elegant wordmark—with the right amount of personality—and a visual identity system worthy of a hospitality brand, including custom illustration, that sumptuously expresses the lifestyle and benefits of life at The James.

  • The James: A Landmark in its Making The James: A Landmark in its Making
  • The James: A Landmark in its Making
  • The James: A Landmark in its Making
  • The James: A Landmark in its Making The James: A Landmark in its Making
  • The James: A Landmark in its Making The James: A Landmark in its Making
  • The James: A Landmark in its Making
  • The James: A Landmark in its Making The James: A Landmark in its Making
  • The James: A Landmark in its Making
  • The James: A Landmark in its Making The James: A Landmark in its Making
  • The James: A Landmark in its Making The James: A Landmark in its Making
  • The James: A Landmark in its Making
  • The James: A Landmark in its Making The James: A Landmark in its Making
  • The James: A Landmark in its Making
  • The James: A Landmark in its Making The James: A Landmark in its Making